EXHIBITION AT JOYCE IN CONJUNCTION WITH ART BASEL HONG KONG / WORLDWIDE LAUNCH OF BJARNE MELGAARD AND OLAF BREUNING

Swedish bespoke carpet specialist Henzel Studio showcases hand-knotted art rugs in JOYCE Central store in the lead up of Hong Kong Art Basel 2018. Led by artist and Creative Director Calle Henzel and Joakim Andreasson, the studio collaborates directly with prominent contemporary artists to translate their respective practice, whether it be painting, drawings, photographs, collages, reliefs or sculpture on to this unusual medium. Considered works of art in their own right, a special curation of limited edition rugs selected from Henzel Studio’s collaborations with contemporary artists will be exhibited and available for purchase in the Central flagship store. The offering also includes a vibrant series of throw cushions depicting aspects of these artists’ work. The exhibition marks the debut of Henzel Studio’s artist collaborations in Asia, and the worldwide unveiling of four new art carpets; three by Norwegian artist Bjarne Melgaard and one by Swiss artist Olaf Breuning.

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Founded in 1971 and continuously representing designers who transcend creative boundaries, JOYCE Group is Asia’s vanguard of fashion retail, brand management and distribution. A nurturer and supporter of extraordinary talents across the world, JOYCE Group today owns its eponymous and legendary multi-brand boutique JOYCE, a prestigious beauty retail concept JOYCE Beauty, and a distribution portfolio of innovative designers including Alexander Wang, Dries Van Noten, Dsquared2, Marni, Neil Barrett, Rick Owens, sacai, Thom Browne and Victoria Beckham. JOYCE Group operates points of sales across Greater China including five JOYCE multi-brand boutiques and over 10 JOYCE Beauty store concepts.

Images from top:
OLAF BREUNING, Black and white people pattern 2017
BJARNE MELGAARD, Untitled, 2016

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