Swedish bespoke carpet specialist Henzel Studio showcases hand-knotted art rugs in JOYCE Central store in conjunction with Hong Kong Art Basel 2018. Led by artist and Creative Director Calle Henzel and Joakim Andreasson, the studio collaborates directly with prominent contemporary artists to translate their respective practice, whether it be painting, drawings, photographs, collages, reliefs or sculpture on to this unusual medium. Considered works of art in their own right, a special curation of limited edition rugs selected from Henzel Studio’s collaborations with contemporary artists are exhibited and available for purchase in the Central flagship store. The offering also includes a vibrant series of throw cushions depicting aspects of these artists’ work.

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The exhibition marks the debut of Henzel Studio’s artist collaborations in Asia, and the worldwide unveiling of four new art carpets; three by Norwegian artist Bjarne Melgaard and one by Swiss artist Olaf Breuning.

Melgaard’s multimedia practice provides an insight into subcultures and parallel worlds that exist alongside the world of normality. His series of carpets, all based on pencil drawings, tells the story of exclusion and fear and raises questions about instinct and passion, morality and normality.

Breuning’s carpet, re-appropriated from a photograph, represents human forms covered in a black and white pattern, a manifestation that fuses performance and visual art. His work humorously reflects on his observation of human behavior and interaction, and contemporary cultural and political concerns.

Using traditional time-honoured techniques amassed from the most respected artisans across the globe, Henzel Studio reinterprets modern artwork on to what is commonly considered classic addition to interior furnishings. This creates an eye-opening contrast when using the rug as a platform for the work of contemporary artists Bjarne Melgaard, Leo Gabin, Wilhelm Sasnal and Richard Prince, not to mention iconic names who have shaped modern popular culture such as Andy Warhol, Juergen Teller, Tom of Finland and Helmut Lang.

Also pulling from an archive of his own designs, Henzel and Andreasson succeed in a shaping a new context in which to reflect diverse dynamics of contemporary art and design. The rugs will take pride of place in the Queen’s Road Central store window, and will adorn the walls and floors of JOYCE flagship store and JOYCE Cabinet until end of April.

Founded in 1971 and continuously representing designers who transcend creative boundaries, JOYCE Group is Asia’s vanguard of fashion retail, brand management and distribution. A nurturer and supporter of extraordinary talents across the world, JOYCE Group today owns its eponymous and legendary multi-brand boutique JOYCE, a prestigious beauty retail concept JOYCE Beauty, and a distribution portfolio of innovative designers including Alexander Wang, Dries Van Noten, Dsquared2, Marni, Neil Barrett, Rick Owens, sacai, Thom Browne and Victoria Beckham. JOYCE Group operates points of sales across Greater China including five JOYCE multi-brand boutiques and over 10 JOYCE Beauty store concepts.

For over 30 years, situated in the heart of Paris at Palais Royale, JOYCE Gallery has been a dedicated exhibition space representing and collaborating with talents across creative fields with a connection to the world of fashion and culture. JOYCE Cabinet, an extension of JOYCE Gallery, launched at JOYCE Central Hong Kong in August 2016.